You do not need to market everywhere at once. Choose one customer you want to reach, one useful offer and one next step: a call, a booking, a purchase or a visit. These guides help you put that plan into practice.
Opening a shop, promoting a chamber event or filling a local service business's appointment book? These guides help you make a small plan, prepare the materials and decide what to measure.
Start with a plan
Decide who you want to reach and what you want them to do before choosing a channel.
Print marketing
Plan where your materials will go, give readers one clear next step and check the details before ordering.
Digital marketing
Help customers find accurate information, understand your offer and get in touch.
Digital marketing beyond local search
A useful website, customer email and a manageable approach to social media and paid ads.
Setting up a Google Business Profile
Eligibility, verification, categories, service areas and keeping your listing accurate.
Local search: the basics
Business details, local listings, reviews and the pages customers need on your website.
Connect channels and measure response
Use print and online materials together, then count enquiries, bookings or redemptions rather than attention alone.
Correct your opening hours, ask a partner about flyer placement or test your booking form on a phone. Finish the step that makes it easier for a customer to act before adding another channel.
Putting materials on your premises? Check signage permits and storefront rules before ordering a sign or display.